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20. RESTRICTIONS ON ADVERTISING
There are certain restrictions on the advertising of medications
and health treatments, and prior approval of copy is required from
the Ministry of Health. In effect, Law 66 of 1947 established the
Health Code and contained in Art. 171 censorship of advertising
for medications, cosmetics and beauty products, among others. The
Central Office of Public Health was charged with implementing the
censorship. Art. 183 of the Health Code also laid down rules regulating
the advertising of foodstuffs.
There are complementary rules such as Decree 601 of 1956, to
regulate the advertising of medicinal products; Decree 129 of 1978
to regulate advertising of alcoholic and non-alcoholic beverages,
cigarettes and tobacco; Decree 451 of 1990 to regulate advertising
of medical services and therapeutic treatments; Decree 299 of 1992
to regulate advertising of beer and tobacco; Resolution 12 of 1993
which defines the internal regulation of the Commission of Advertising
and Propaganda of the Central Office of Public Health; Resolution
001 of 1994 to regulate billboards advertising cigarettes, tobacco
and alcoholic beverages; and finally, the dispositions of the Family
Code that have to do with minors, private, personal and family matters
and their treatment by publications.
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Inter American Press Association. All rights reserved.
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