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U
r u g u a y 20. RESTRICTIONS ON ADVERTISING There are no restrictions on advertising. The advertisers belonging to the Uruguayan Association of Advertising
Agencies (AUDAP) have a code of ethics and a Committee on Advertising
Self-Regulation (the Uruguayan chapter of the International Advertising
Association) whose code stipulates: ?Advertising shall not include:
the irreverent and anything offensive to ethics and enduring beliefs
and values, such as the nation and its symbols, the family, authority;
the divisive, the immoral, the obscene, the truculent?.? Law 16,320 of November 1, 1992, says in Article 484: ?State
advertising must take into account the inland print media and this
shall be obligatory wherever this is aimed specifically at residents
of a particular city, region or province in the interior where print
media is published and distributed, without prejudice to placement
also in a national publication regarded as appropriate.? The 1983 Law on the Sale of Cigarettes and Cigars requires
advertising of these to contain a warning of the health risks. In the area of financial advertising, there are several regulations,
among them the 1982 Law on Financial Intervention, the 1996 Law
16,749 on the Stock Market and the 1996 Regulatory Decree 344, which
speak of the obligation to disseminate accurate information in some
cases and in others of the prohibition of reporting anything about
stock transactions, etc.
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