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U
S A
20. RESTRICTIONS ON ADVERTISING
A newspaper can refuse to accept advertising for any reason
if it does not run afoul of the antitrust laws. For example, a newspaper
will violate Section 2 of the Sherman Act if it refuses to accept
advertising from a local business because the company is advertising
on a competing radio station. Broadcasters also must be sensitive
to antitrust concerns when developing advertising guidelines.
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Copyright © 1999
Inter American Press Association. All rights reserved.
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