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D
o m i n i c a n R e p u b l i c
20. RESTRICTIONS ON ADVERTISING
Regulation 824, which governs public spectacles, requires that
advertising texts generally and those for medicinal products in
particular conform strictly to the standards set by the culture,
the good customs and the proper use of the language, in order to
prevent mistaken interpretations (Art. 70).
Advertising texts for product publicity will be subject to
prior checking by the National Commission of Public Spectacles and
Radio Broadcasting or by the corresponding provincial subcommissions,
to ascertain that the language is being used correctly and the facts
about the products being advertised have not been altered (Art.
71).
No medicines, beverages, medications, cosmetics, insecticides,
therapeutic appliances or beauty products may be advertised without
the prior approval of the Ministry of Public Health and Social Assistance.
It is also forbidden to advertise the product repeatedly.
Radio stations are obliged to broadcast programs that promote
the national culture and maintain the purity of the Spanish language,
per Art. 79.
Likewise, the regulation bans all broadcasts that corrupt the
language or are contrary to good customs, whether through malicious
expressions, offensive words or images, phrases with double meaning,
the condoning of a crime and violence and anything else that disparages
civic respect for national heroes or any other person (Art. 84).
The Minors Law (Law 14-94) places some restrictions on advertising:
Art. 110: ?All material, magazines, publications, illustrations,
photographs, lectures and chronicles must have a cover that lists
the contents.
Art. 111: ?Illustrations, photographs, ads for alcoholic beverages,
tobacco, firearms and munitions will be displayed to the public
observing standards of utmost respect for the ethical and social
values of human beings and their families. This type of advertising
is forbidden in public and private places designated for children
and adolescents.?
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Inter American Press Association. All rights reserved.
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