High-energy, hands-on, practical training on how to grow a key area of digital and mobile revenue
Todd Handy, DDM VP of Advertising Strategy and Performance and Jake Berry, Business Development Manager. Todd and Jake teamed together to launch a new, multi-million local advertising product. Jake led the launch of BrandForge, DDM's native advertising training and support service for local media companies.
Leaders and managers responsible for digital revenue success.
Participants will spend 4 hours engaged in a session of DDM's popular BootCamp series focused specifically on how to develop what DDM calls "Mobile Ready Revenue". Training will include instruction, exercises and case studies on how to:
1) organize for digital sales success
2) develop the right digital ad product with style guide and decision models
3) price native advertising
4) package native advertising
5) sell native advertising
